In addition to my semi-unhealthy iPhone addiction, I just cannot get enough of the new social media tools and resources available to us online “nerds” in the virtual world that better enable us to connect and share information. I may not be the earliest of adopters among my professional and virtual peers, but I am certainly “way out there” according to my personal circle of friends and family.
However, tonight I learned about a tool I hope even my Facebook-hating fiance can understand. It’s called CauseWorld, and it’s an app that encourages you to check in to surrounding locations based on your phone’s GPS signal (think Foursquare). What’s different though is that CauseWorld awards you “karmas” for checking into locations, which can in turn be donated to a cause of your choice that the app supports. As of tonight, causes include cancer prevention, planting trees, carbon offsets, meal donation, and many more. The New York Times included a great overview of the app, and the future opportunities it creates for marketers, earlier this month.
Whether you agree or disagree about how “my industry” capitalizes on technologies such as this to better target, influence, and connect with consumers, I personally believe CauseWorld represents the next big shift in online communication and sharing.
Social media and networking sites are opening each of us up to a larger world, and when you see that world you realize that you want to help it thrive, especially if you consider yourself to be fortunate. Yet so many of us don’t know where to start, or more honestly, aren’t willing to make the time–our 24/7 obsession with being connected makes life quite hectic. But if I can continue with my somewhat selfish fascination of social media while doing something positive, AND call attention to the causes I am passionate about along the way…well, I call that a win win.
What about you? Have you tried, or do you plan to try CauseWorld? Why or why not?